Certain badges for Amazon devices and services are made available only through our Developer Program , which you can qualify to use by joining and meeting all requirements of the Program.Please also refer to the brand book and/or marketing guidance provided by your Amazon … Die Verwendung des Amazon-Logos muss in allen Fällen genehmigt werden. Step 1: Visit posts.amazon.com and sign in using your existing Amazon account credentials. It is not a “gift certificate” or “e-gift card”. Um beim Kunden Verwechslungen darüber zu vermeiden, was zur Website und was zur Werbung gehört, sind Markenschaltflächen nicht erlaubt (nur Markenschaltflächen des Werbetreibenden oder Amazon-Textlinks).2. Branding On And Off Amazon. Angesichts der zunehmenden Gewalt in den USA möchten wir von Amazon Advertising deutlich machen, dass wir fest hinter allen Asiaten, Amerikanern asiatischer Herkunft und pazifischen Inselbewohnern stehen. Whether you are using the Smile logo, No Smile logo, or the Amazon lockup, the clear space around the logo does not change. The Guidelines include requirements that: You use the Badge only to advertise that your products are available for purchase on an Amazon website. Unless there are space constraints, all assets that use these logos must include the following attribution: "Amazon, Echo, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates." Sizes below this height can damage the logo’s integrity. When there’s no explicit Amazon branding present. The Login with Amazon button should be placed wherever a login is offered on your site or app. Amazon recommends keeping CTAs no longer than 30 characters and focusing on making it as short as possible. Alle Amazon.com-Produktbilder, einschließlich Amazon-Produkte wie Kindle, müssen von Amazon genehmigt werden, und Produkte von Nicht-Amazon-Händlern, die nicht dem Werbetreibenden gehören, müssen ebenfalls von dem Unternehmen freigegeben werden, das die Rechte besitzt. Only companies that are explicitly authorized in writing by AWS to use the AWS Activate Logo (“AWS Activate Logo … Our three-word product name should always be capitalized and should not be broken up. Here’s how sellers with these qualifications can get started. Die Logos der Amazon-Familie sind nur in Anzeigen zulässig, wenn sie ausdrücklich von Amazon genehmigt wurden. This includes where you sign up new customers as well as the login prompt for existing customers (for example, during checkout). Remove decimal point from price. Horizontal space required is the full width of the ‘o’ on either side. The following pages provide rules for their usage based on context and region. Schichten Sie keine anderen Inhalte darüber oder darunter. The Trademark Usage Guidelines posted here (the “Guidelines”) apply to Advertiser’s use of the Amazon trademarks, service marks, trade names, logos or designs as provided by Amazon to Advertiser (the “Amazon Marks”) in materials that have been approved in advance by Amazon. Use of the Amazon Device Brand trademarks are subject to the Trademark Guidelines found here . At smaller sizes (< 20 pt product text size), set price as ¾ x-height for increased legibility. Incorrect Logo Usage How to set up and use Amazon Posts. Das Amazon-Logo darf nicht kleiner als 1 Zoll Breite bei der Druckausgabe oder 72 Pixel auf dem Bildschirm sein. As we already mentioned, only brands enrolled in Brand Registry with an active Amazon store are eligible Amazon Posts. Sizes below this height can damage the logo’s integrity. These guidelines are intended only for members of the Amazon Developer Program. Broadcast and print assets must always have the attribution. „Gold Box Deal Of The Day“), erfordert aber die Genehmigung von Amazon. The logo must be your brand’s registered logo and not of the brand you are promoting, unless you have the legal right to use the promoted brands logo. Amazon Product logos (Dot, Plus, Spot, Connect, etc.) The Amazon Echo logo should not appear smaller than 0.1875 inches, or 14 pixels, from the baseline to ascender height. Download the vector logo of the Amazon brand designed by in Encapsulated PostScript (EPS) format. Step 2: Click on “Get Started.” The Investor Relations website contains information about Amazon.com, Inc. - Press Room's business for stockholders, potential investors, and financial analysts. Setzen Sie das Logo nicht auf einen gemusterten Hintergrund. Amazon should always be in title case (all capitals or lowercase is not allowed). Kindle Logo Guidelines. Brand logos must: Fill the entire image or be on a white or transparent background. In order to preserve legibility do not scale the Alexa Smile logo smaller than the sizes recommended. More than one device logotype appears on the same frame, panel, or screen. Außerhalb dieses Zusammenhangs ist die Verwendung von Amazon-Markenbegriffen oder ähnlichen Aussagen nur zulässig, wenn sie ausdrücklich genehmigt wurden.Dies umfasst Folgendes, ist aber nicht darauf beschränkt: The “Subscribe & Shop Now” message could easily be confused with the Amazon Subscribe & Save program. Attribution. Dogtamer 2016-12-09 23:56:40 UTC #9. Off Amazon No other elements should encroach on the logo’s clear space. “at Amazon.com” should always be used vs. “on Amazon.com.” Offsite static ads that link in to Amazon, should clearly display the Amazon logo or the appropriate text link CTA. Verwenden Sie das Logo nie ohne das Lächeln. These Program Content Guidelines ("Guidelines") are part of the Operational Documentation incorporated into the Participation Agreement that governs your participation in the Program.The Guidelines apply to your use of our and our affiliates' trademarks and logos that we may make available to you from time to time, including as part of any content you obtain from us (collectively, "Amazon … If you are using an Amazon Echo product logo within six months of its launch, you may add an “all-new” claim to the logo. Trademark Guidelines These Trademark Guidelines ("Guidelines") apply to your use of our and our affiliates' trademarks and logos that we may make available to you from time to time, including as part of any content you obtain from us (collectively, "Amazon Marks"). Please see the reporting guidelines for information and instructions. Off Amazon You not alter the Badge in … The Amazon.com Legal Department has developed and maintains reporting guidelines for employees who wish to report violations of the Code of Conduct. It is your job to use product photos on your Amazon listing that give … Price is set in Amazon Ember Light with the cents set as a superscript ½ the height of the dollar amount. Amazon Site Standards for Product Images. von Amazon, die direkt an Amazon-Funktionen oder -Elementen gebunden sind, ist erlaubt (z. Die folgenden CTAs sind in Marken-Textlinks von Amazon zulässig: Da die Optik und Haptik von Amazon-Schaltflächen ein integraler Aspekt der Gesamtmarke ist, sind sie nicht für die Verwendung als CTA-Aussagen zugelassen. B. For placements on site, usage of the Amazon logo is strongly discouraged. Daher benötigen wir eine vorherige Überprüfung des Anzeigenmaterials. If the logo is not able to be placed on a white or light-colored background, the logo may appear reversed out of an Echo Blue or Squid Ink background. Clear space is based upon the bold letter ‘o’ in the logo. Weitere Informationen zu den restlichen Amazon-Logos finden Sie hier. The Amazon logo and device logotype are not separated by a frame, panel, or screen (scrolling or sequential). The opacity of the underline and … © 2010 - 2021, Amazon.com, Inc. or its affiliates. Ändern Sie nicht Proportion oder Farbe des Logo-Artworks. Note: English language names are approximate equivalents of the hexadecimal color codes. Any use of Amazon brand assets must comply with all of the applicable requirements detailed in this guide. "We," "us," or "our" means Amazon Seller Services Private Ltd or any of its affiliate companies, as the case may be. Any uses of the Alexa badges, logos, or symbols outside of the Program are prohibited. Die Marke Amazon.com ist jedoch einer unserer wertvollsten Unternehmenswerte. When adding a modifier to an Echo product logo, ensure that the height matches the x-height of the logo (from the base to the top of a lowercase letter) and that the spacing is consistent throughout. These guidelines do not include guidelines for use of non-APN specific trademarks such as the Amazon Web Services trademarks, which can be found online. The Amazon Echo logo should not appear smaller than 0.1875 inches, or 14 pixels, from the baseline to ascender height. When the Amazon logo and device logotype with Smile are separated by a frame, panel, or screen (scrolling or sequential). Do not place the logo on a background without significant contrast or unapproved colors. For details regarding use of the overall AWS brand, please reference the AWS Trademark Guidelines. Der notwendige horizontale Raum entspricht der gesamten Breite des „o“ auf beiden Seiten. Verbiage in the call-to-action button is incorrect. PR, business leadership, legal, and trademarks must approve of such uses, and such approvals should be obtained several weeks prior to any logos being printed on physical hardware. Dies umfasst Folgendes, ist aber nicht darauf beschränkt: Weitere Richtlinien zu technischen Spezifikationen, berechtigten Anzeigeneinheiten, Typen von Werbetreibenden und mehr finden Sie unter: technische Richtlinien. We do not generally allow third parties to use our logos directly on their hardware. The logo must be no smaller than .375 inches high for print, 30 px for 1x resolution screens, or 60 px for 2x resolution screens. You must include the following statement in any materials that include the AWS Marks: “Amazon Web Services, the “Powered by AWS” logo, [and name any other AWS Marks used in such materials] are trademarks of Amazon.com, Inc. or … Amazon has a set of guidelines for what those employees can and cannot say, and even offers examples of how to respond. Other than that, you have no right to slap an Amazon logo on anything. Ad placements intended for Amazon DSP should feature the Amazon logo or the appropriate text link CTA … Use a variety of product photos. Die Verwendung des Namens Amazon.com oder der Markenaufbau-Elemente kann Ihnen helfen, Ergebnisse zu erzielen. Die Verwendung von proprietären Wörtern, Redewendungen, Produkten usw. Amazon Developers Services Portal Terms of Use. We recommend using the Amazon color palette for personal projects and in the case of commercial use to visit the company website. To preserve the integrity of the Amazon Echo brand, make sure to apply the logo correctly. Please refer to the Trademark Guidelines for more information. Das gesamte Material muss im Voraus zur Genehmigung durch Amazon gemäß unseren Werberichtlinien an Amazon übermittelt werden. With our approval, Amazon Incentives clients may use the Prime name or logo in a limited capacity within the requirements outlined on this website. Die Ausnahme hiervon ist die Verwendung von Schaltflächen der Marke Amazon in eCommerce-Anzeigen wie „In den Einkaufswagen“, „Zur Wunschliste hinzufügen“, „Jetzt einkaufen und „Clip Coupon“. Advertisements should be branded appropriately, when used on and off Amazon.com. Thousands of new, high-quality pictures added every day. Color: The CTA can be any color as long as – 1) all elements within the CTA (arrow, text and underline) use the same base color, 2) the CTA complements the promotional graphic it is used in, and 3) it stands out enough to be seen. Der erforderliche vertikale Raum entspricht der Hälfte der Höhe des „o“ oben und unten. Altering, distorting, or redrawing the logo in any way weakens the power of the image and could create customer confusion. There are three Amazon Echo logos for use in Amazon first-party creative. ... Amazon Drive Cloud storage from Amazon: 6pm Score deals on fashion brands: AbeBooks Books, art & collectibles: ACX Audiobook Publishing Made Easy: Alexa Actionable Analytics for the Web : Sell on Amazon Start a Selling Account: Amazon … The clear space is measured by the x-height of the letter ‘e.’. The color codes: RGB, CYMK for print, Hex for web and the Pantone colors can be seen below. "Product" in the modifier below must be the name of the Amazon product (e.g. Amazon Incentives - Prime Brand Guidelines The Amazon Prime brand is one of our most valuable company assets. B. First and foremost is that "FCAs," or … When referring to a portfolio of products or the brand in general. We would like to show you a description here but the site won’t allow us. Amazon color codes: RGB, CMYK, Pantone, Hex Do not place the logo within running text. The Amazon logo is strongly discouraged when the advertising placement is on the Amazon site. Verwenden Sie keine Farben, die nicht genehmigt sind. Unspezifische oder ungenaue CTAs sind nicht zulässig. Minimum Size. The text is set in Amazon Ember Light and should be center aligned as shown. Stellen Sie eine Beziehung zu Käufern her, Werbung und Datenschutz-Grundverordnung der EU, Werbung und das brasilianische Datenschutzgesetz, Richtlinien für Amazon Advertising und Annahmerichtlinien, Richtlinien für die Nutzung von Amazon-Markenbezeichnungen, Zusätzliche Richtlinien für die Amazon DSP, Genehmigte Anzeigenserver und Technologie von Drittanbietern, Richtlinien für Buchwerbung und Annahmerichtlinien, Durchlaufzeiten für das Einreichen von Anzeigen, Inhaltsrichtlinien und Annahmerichtlinien für Posts, Anforderungen an Pixel für Weitervermarktung und Conversion, Richtlinien für gesponserte Anzeigen und Annahmerichtlinien, Zusätzliche Richtlinien für gesponserte Anzeigen, Richtlinien für Sponsored Display-Werbung und Annahmerichtlinien, Inhaltsrichtlinien und Annahmerichtlinien für Stores, Richtlinien für Werbung auf Twitch und Annahmerichtlinien, Ähnliche Redewendungen (z. Anzeigenplatzierungen, die für Amazon DSP vorgesehen sind, müssen beim Verlinken mit Amazon das Amazon-Logo oder den entsprechenden Textlink-CTA enthalten. Whenever possible, use the maximum amount of clear space the placement in layout will allow. For images named by product identifier without a variant code or named with the MAIN variant, and display as the main image on the product detail page, Amazon maintains the following site product image standards: The image must be the cover art or a professional photograph of the product being sold. We require a review of all your creative materials that use the Amazon Prime brand. Der Markenaufbau in Werbeanzeigen muss in angemessener Weise erfolgen, wenn diese auf Amazon und außerhalb von Amazon.com verwendet werden. Echo Show 8). If you are describing the gift card value, display the dollar amount first: “$XX Amazon.com Gift Card”. Vertical space required is half the height of the ‘o’ above and below... Amazon corporate colors are Black and Amazon Orange (see colors below). Alle verwendeten Bilder müssen sich im Besitz des Werbetreibenden befinden oder vor dem Start der Kampagne für die Verwendung in der Anzeigeneinheit freigegeben werden. For the purposes of these Trademark Guidelines, "Marks" means the following trademarks, service marks, service or trade names, logos, product names, or designations of AISPL and its affiliates: (i) the "Powered by Amazon Web Services" logo in the two forms shown below (the "Logo"); and Creative may not use Amazon branded buttons unless expressly approved by Amazon. Center the price under the logo when used as part of a lock up. Produktbilder dürfen nicht von Google oder einer anderen Suchmaschinen-Website heruntergeladen werden. The current status of the logo is active, which means the logo is currently in use. The Amazon Echo logo should not appear smaller than 0.1875", or 14 px, from the baseline to ascender height. MINIMUM SIZE ee e e e e ee AMAZON ECHO ALEXA BRAND GUIDELINES EXTERNAL USE ONLY 12 Alle Werbebilder unterliegen der Genehmigung durch Amazon. These Trademark Guidelines are Program Policies for all purposes under the App Distribution and Services Agreement (the "Distribution Agreement" ). CTAs should be displayed in the font ‘Frutiger 57 Condensed’ at 11.5 point for small adverts and ‘Frutiger 67 Condensed’ at 14 point for large adverts. Overview. Smile, No-Smile, and Amazon logos. Always type out the product name using initial caps. Are only to be used when there is a conflict using the primary color variations. This color combination was created by user Keshav Naidu.The Hex, RGB and CMYK codes are in the table below. 1. AWS Activate Logo Guidelines. Do not use the logo as part of a sentence. Wir wollen zum Aufbau eines Landes und einer Welt beitragen, in der jeder würdevoll und frei von Angst leben kann. All Rights Reserved. Die Symbole und Website-Elemente der Amazon-Familie dürfen nicht in Werbeanzeigen verwendet werden, es sei denn, es wurde ausdrücklich von Amazon genehmigt. On Amazon Sizes below this height can damage the logo’s integrity. Für den Fall, dass das Logo in einer Co-Branding-Kampagne verwendet wird, muss die Verwendung den unten aufgeführten Standards entsprechen. Senden Sie Anfragen auf Genehmigung zusammen mit Anwendungsbeispielen an Ihren Kundenbetreuer. These guidelines include information on making reports to the Legal Department and to an independent third party. If you comply with the Guidelines, you do not need any further approval from Amazon to use the Badge.
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